GDE 730

WEEK 12

Developing Ideas and Designs for Launch of Authorial Artefact 

This week we explore how to refine and potentially launch our authorial artefact. We think about how designers can go about publicizing their product and making it known.

The main question driving the week was:

 How do you build, promote and tell the story of your new product? 

Out There: Launches and Promotion

GDE730_Week12Lecture_Header

Build a network of design journalists. You may not be able to put something together, I’m not expecting you to put something together, that would rival a PR agency, but it is a very smart play to make sure that within your professional network you have a range of people who can write about your work, and who are happy to write about your work, and the main reason that they’re happy to write about your work is because they’re aware of you. There’s a lot of work out there. You make life far easier for yourself if you’re visible and people know where to find you.

Alec Dudson

I found this lecture very helpful, I almost wish we had access to this sooner as it really helps in thinking and research into the project. A lot of the stuff Alec spoke about was new to me. I didn't really know how PR agencies worked and I can definitely see the value in working with one, even though they seem to be costly.

The examples that Alec used to articulate some of the strtegies of getting the word out also really helped. I am a big fan of the New York Library project and it was great to see the behind the scenes interview of the people involved. The idea of writing your own press releases or even getting someone else who likes your work to do it for you wa a brilliant idea. And also the idea of documenting and photographing your work. I never used to think about it in terms of promotion but rather as porfolio development. 

Also the idea of tagging people on social media was also a good one. I definitely have more appreciation now in terms of the different ways to think about a product launch. It has also given me other ways to think about promoting the artefact if and when I do finish it.

Workshop Challenge

CHALLENGE: How do you build, promote and tell the story of your new product? Ensure you utilise analogue and digital craft to explore the production requirements of your artefact. At this stage we only require a prototype, a one-page outline or short video of next steps, and even production partners to support any future development. Please remember, prototyping exists to demonstrate the potential and functionality of your output – there are a number of methods / software tools to help make shortcuts so you can give a sense of the bigger picture. This is about expediency, fast iteration, testing and development to help an audience or business partner to see the potential of your proposition. This could potentially be picked up again in your final MA project.

Most of this week was spent on working through the final PDF submission for the final assignment. 

For the purposes of this week's challenge I present a one-pager that covers more experiments and prototyping and also outlines production partners, and a marketing strategy to launch the future artefact.

KhanNida_Week12Challenge

Final thoughts and reflection

Its been a long course! I've definitely learned alot out of it. This week was very busy but worth the effort.  

Thank you for taking the time to read this. 

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Week 11: Market Research
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Week 1: Introduction

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